“Building a culture of reading in a school requires the participation of the entire school community– students, teachers, administration, staff, parents, patrons… Students need to see adults, in various roles, reading: a favorite teacher, a coach, or administrators.”
Makatche and Oberlin, “Building a Culture of Reading.”
We can tell kids that reading is important. But if they don’t see that the adults in their lives value reading, why should they believe us? Teachers, coaches, parents: Show the kids in your life that you value reading. Read in front of them. 
Lord Tweedsmuir Secondary School Library 